We have created this online course to share the strategies and mindset shifts around money that helped us make it possible to travel full-time as a family. It's not about getting rich. It's about creating harmony between your values and your finances.
We hope you will like it,
Warmly
Cecilie & Jesper Conrad

We call it Luconomy — combining the Chinese "Lu," meaning prosperity, with economy.
We've been travelling full-time with our family since 2018. The question we get asked most is: how can you afford it?
The short answer is that we spent years learning to understand our relationship with money — what it is, how we feel about it, and how to spend and earn in ways that actually match what matters to us.
This course is everything we learned, structured into exercises you can work through at your own pace.
There is no magic system in here. No trick that makes money appear. If you want lasting change in your finances, you need to change how you relate to money — your habits, your assumptions, your decisions. That takes work. This course gives you the structure to do that work.

The course has five parts. The first two are inner work. The last two are practical. The fifth ties it together.

You clarify what actually matters to you. Not in a vague way — through specific exercises that make your priorities concrete. This is the foundation everything else builds on.

How you think and feel about money shapes how you handle it. This part covers your money beliefs, your ego responses to scarcity, the concept of enoughness, and how money flows through your life. Several written reflection exercises.

Practical tools: building a budget, tracking expenses, a flowchart for impulse purchases, asking for discounts, identifying your unhelpful shopping patterns, finding ways to celebrate without spending.

Three situations: negotiating salary in a job, growing revenue if you're self-employed, and building a side income. Includes a bonus lesson on products and communication channels for anyone running a small business.

How to keep this going after the course. A journaling and calendar strategy to make the exercises part of your life, not something you did once.
The course is around 3 hours of video across 20+ short lessons, each with its own exercise.
There is no magic system in here. No trick that makes money appear. If you want lasting change in your finances, you need to change how you relate to money — your habits, your assumptions, your decisions. That takes work. This course gives you the structure to do that work.
We're Cecilie and Jesper Conrad. We went from two incomes and a house in Copenhagen to full-time traveling with our four kids. That transition took us 14 years of experimenting, making mistakes, and slowly figuring out how money actually works in our lives.
Cecilie is a psychologist. Jesper works in marketing and business consulting. Together we've built a life where our finances match our values — not by earning enormous amounts, but by getting clear on what we need and making deliberate choices.
This course is what we wish we'd had when we started.

All videos, all exercises, lifetime access. Work through it at your own pace.
All videos, all exercises, lifetime access. Work through it at your own pace.
Everything above, plus a one-on-one conversation with Jesper. Use it to go deeper into your specific situation. The call can be booked within three months of purchase.